Wednesday, February 26, 2020

Business Model and Strategic Plan Essay Example | Topics and Well Written Essays - 750 words

Business Model and Strategic Plan - Essay Example Through this combo-meal product, the larger number of consumers can be enticed to try out the new Starbucks product. A significant amount of advertising would have to be included in this strategy in order to inform the target population of the new product (Cravens and Piercy, 2008). These advertising can simply come in the form of posters displayed in front of the Starbucks stores, and made visible to everyone. Advertisements would also have to be taken out in newspapers, magazines, and the social media. Television advertisements would also help inform a larger population about the new Starbucks product (Cravens and Piercy, 2008). The advertisement would also have to emphasize on the uniqueness of the new product for Starbucks, and all the perks and benefits it can offer the clients. It is important for the new product to stand apart from other combo-meals of other business establishments (Rust, et.al., 2004). The advertisement can present a variety of combination meals of sandwiches and coffee for the customers to choose from. The advertisement can also appeal immediately to individual consumer tastes, including the vegetarians, the vegans, or those who have cultural preferences in their meals. The bottom line of the advertisements is that the new product for Starbucks is one which serves the needs of the consumers satisfactorily (Rust, et.al., 2004). It is also important to test the new product and its viability in the market. This can be done through research. A research can be carried out covering the possible target population. This target population would be invited to Starbucks and would be invited to test the new product. Posters of the new product would be displayed outside the stores (Zeithaml, et.al., 2006). The research would note if the respondents would opt for the combo meal, and what type of meal they would choose. Feedback on the quality and the value for money

Sunday, February 9, 2020

Interservice Cpabilities for Crisis Response Essay

Interservice Cpabilities for Crisis Response - Essay Example lly, in shall explicit various ways through, which the United States’ Inter-Service Capabilities can be improved in order to ensure that their efforts directed towards eliminating or reducing the crises in the region is improved. It is apparent that there are various issues that triggered the military conflicts in Algeria and Morocco. However, taking a closer analysis of the issues provided in the case study it is apparent that trigger of conflict in Algeria and Morocco are quite different, but the concerned individuals are majorly driven by personal interests. The effective capabilities that can be used by the United States’ Service include: Facilitating Negotiations between the Concerned Parties: It is important that the United States engage create a platform between the concerned parties in Algeria and Morocco in order to determine the root causes of the conflict thereby formulating appropriate solutions. In Algeria, there is a major problem between the Military and the central Government, the United States, through its envoys can facilitate for negotiations between the military and the government in order to create peace between the two groups through reconciliation. Peaceful negotiations are evidently more important as compared to the application of military interventions that basically involve utilization of tremendous use of resources as well as the loss of lives. Peaceful negotiations can also be extended towards countries that support violence conflicts through provision of weapons and funds i.e. in the case of Iran and Sudan. Intensive Awareness Creation among the Groups on the Importance of Peace: In as much as many countries are aware of the importance of peace in social and economic development, it seems that in many cases this information is usually overlooked. It is therefore important that the United States, through its envoys i.e. the US Naval Service or a panel of Diplomats engage in a program that would basically focus not only on military